Unlocking Cost Savings and Increasing Social Media reach for Hotels and Short-Term Rentals
Hotels and short-term rental operators have increasingly turned to influencers for marketing, often at high costs with uncertain returns. Ddriftt offers a more efficient, lower-risk solution by connecting properties with creators in a way that significantly reduces the need for costly giveaways, upfront payments, and speculative collaborations. By tapping into ddriftt’s platform, properties can save on marketing expenses while boosting bookings and gaining access to media outlets that would otherwise come with high fees.
Reducing the Risk of Free Nights and Upfront Payments
In traditional influencer partnerships, many hotels give away free nights or pay influencers upfront, without knowing if the partnership will actually drive bookings. This approach has inherent risks:
High Uncertainty: Paying for content or providing free nights does not guarantee ROI, as there is no certainty that the influencer’s audience will convert into bookings.
Average Costs: According to estimates, hotels often spend $1,000 to $5,000 per influencer per campaign, which can include free stays, meals, and other perks . For short-term rentals, the cost is somewhat lower but still significant, averaging $500 to $1,500 per campaign . These costs accumulate quickly across multiple campaigns.
Ddriftt provides a more sustainable alternative by allowing creators to earn commission only when they generate bookings. Instead of fronting the cost of free nights or high flat fees, hotels only pay when actual value (a booking) is delivered. This dramatically reduces the financial risk associated with influencer marketing and allows hotels to scale their efforts efficiently.
Savings for Hotels and Short-Term Rentals
By reducing upfront costs, ddriftt can save hotels and short-term rentals thousands of dollars per year. Here’s how:
Performance-Based Commissions: Instead of paying creators upfront or offering free nights, properties on ddriftt only pay a commission on actual bookings. This “pay-for-performance” model eliminates the risk of paying for ineffective campaigns.
More Efficient Use of Resources: Properties no longer need to block out inventory (e.g., free nights) that could otherwise be sold. Every night booked through ddriftt is a paid night, ensuring consistent revenue flow.
Predictable ROI: With ddriftt, hotels and short-term rentals have access to detailed analytics, allowing them to see exactly which creators are driving bookings. This transparency ensures that marketing spend is allocated to the most effective creators.
Access to Media and Publications Without High Fees
In addition to creator collaborations, ddriftt provides properties access to media and publications through its platform. Normally, featuring in publications or working with media outlets would require significant paid sponsorships or PR budgets. For example, a typical media feature might cost anywhere from $5,000 to $20,000, depending on the outlet . However, with ddriftt:
Publications as Creators: Media outlets and publications can act as curators on ddriftt, creating staylists or featuring properties without the need for upfront payment. This is because ddriftt’s platform allows these outlets to monetize bookings through commissions, incentivizing them to promote your property at no direct cost to you.
Organic Exposure: As a client of ddriftt, hotels can receive organic exposure on the platform through creator-driven lists, increasing their chances of being featured by prominent travel publications without additional spending.
Increasing Bookings and Reaching Niche Targets
Ddriftt’s model isn’t just about saving money—it’s about driving results. Through the platform, properties gain access to a broad network of niche creators and influencers whose audiences are more likely to convert into actual bookings.
Niche Curators: Ddriftt allows creators to curate lists tailored to specific demographics or travel preferences, ensuring that your property is showcased to audiences that are most likely to book. This targeted approach increases the likelihood of converting views into bookings, as compared to more general marketing methods.
Long-Term Attribution: Once a creator adds your hotel to their staylist, any booking that results from that list is attributed to them. This allows for sustained bookings and visibility without ongoing costs, further increasing the ROI of each collaboration.
Conclusion
Ddriftt offers a powerful solution for hotels and short-term rentals looking to save on influencer and media marketing while increasing bookings. By eliminating the need for free nights and high-risk upfront payments, and providing access to media outlets as potential curators, ddriftt significantly reduces costs and drives better results through performance-based marketing.
Hotels that embrace this new model can not only save thousands of dollars but also expand their reach to niche audiences, all while ensuring that marketing spend translates into real, measurable bookings.